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Director Digital Media

BJ's Wholesale Club

This is a Full-time position in marlborough, ma posted March 21, 2023.

Join a team of more than 30,000 team members, comprised of our Club Support Center and over 230 clubs and 7 distribution centers. We’re committed to delivering value and convenience to our Members, helping them save every day on everything they need for their families and homes. BJ’s Wholesale Club offers a collaborative, team environment where all team members can learn, grow and be themselves.

The Benefits of working at BJ’s

  • BJ’s pays weekly
  • Generous time off programs to support busy lifestyles*

o Vacation, Personal, Holiday, Sick, Bereavement Leave, Jury Duty

  • Benefit plans for your changing needs*

o Three medical plans**, Health Reimbursement Account (HRA), Health Savings Account (HSA), two dental plans, flexible spending

  • eligibility requirements vary by position

**medical plans vary by location

The Director, Digital Performance Media is responsible for driving organization wide digital media strategy and campaign activations/operations for Search, Social, Affiliate and SEO/Content. This role serves as a go-to partner for Multiple Integrated marketing teams to identify and activate data-driven multi-channel digital media campaigns to engage and influence consumers across diverse set of organizational goals.

The role reports directly to the Senior Director, Digital & Retail Marketing, and will manage an internal media team and external media partners.

  • SME on digital media tactics w/ a focus on Programmatic display and video, Social, and Search and experience managing media agencies
  • Partner with several integrated marketing teams to co-create high level digital strategy and role of digital media; Ensure that digital media strategy delivers against goals, drives value, and are optimized on an ongoing basis
  • Responsible for enterprise level media optimization, best -in -class operational processes and data and analytics across all paid media programs
  • Be a media expert and support growth/sales efforts; Proactively devise and push new concepts to manage and grow BJ’s media program
  • Develop direct reports by setting a high bar, communicating clear expectations, and giving them frequent feedback and coaching
  • Have foresight and understanding of projects to maintain and adjust timing of deliverables for team at large, communicating changes to managers and leadership
  • Act as escalation point for junior team members as they work through optimization strategies, proactively communicating challenges and opportunities across media mix


  • 10 -12 years’ experience within digital media strategy and activation either running an inhouse team or at an agency
  • Familiarity with measurement and analytics best practices
  • Bachelor’s/advanced degree from an accredited college or university
  • Team Management
  • Cross discipline coordination and management
  • Policy and best practices contributor