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Director of Marketing

Aliaswire Inc.

This is a Full-time position in Burlington, MA posted November 23, 2021.

POSITION TITLE: Director of Marketing


The Director of Marketing will oversee all go-to-market activities supporting brand awareness and usage of the small business credit platform, PayVus, to new channel partners, prospective cardholders, and active cardholders.


· Define and execute a marketing strategy from the ground up across brand, customer acquisition generation and lifecycle marketing in support of our channel partner sales strategy

· Define and implement a consistent and forward-looking brand across all assets
Drive the development and execution of marketing communications strategy across paid and owned media, events and conferences
Drive the development of white papers, blogs, videos and presentations with clear and compelling value propositions across the customer journey

· Build and update customer journeys in support of program usage goals

· Propose and manage research projects to generate insights in support of improved marketing strategy and communications

· Collaborate with creative teams, internal stakeholders, and external agencies and vendors

· Support the development of internal processes that support departmental and company growth


· At least eight years of experience building complex B2B and/or B2C marketing programs and reporting on results

· Credit card marketing/financial software; Financial institution marketing experience

· Experience with Salesforce Marketing Cloud or similar marcomm technology to support lifecycle marketing

· Strong critical thinking skills

· Strong project management skills

· Obsessive attention to detail

· Bachelor’s degree

· Ability to travel as necessary


· Advanced degree


Aliaswire is an innovative fintech company based in Boston with a strong track record in delivering patented payments solutions.

The company supports leading financial institutions and merchant services providers with turnkey payment and credit offerings built on highly flexible architecture that facilitates simple, rapid deployment.

Aliaswire solutions are cloud-based and always-on, providing real-time activity within its PCI-compliant environment.


The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


It is the policy of Aliaswire to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.

In addition, Aliaswire will provide reasonable accommodations for qualified individuals with disabilities.


The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification.

They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position.

Job Type: Full-time

Pay: $120,000.00
– $140,000.00 per year

Dental insurance
Employee assistance program
Employee discount
Flexible schedule
Flexible spending account
Health insurance
Life insurance
Paid time off
Parental leave
Referral program
Retirement plan
Vision insurance
Monday to Friday
Supplemental Pay:
Bonus pay
COVID-19 considerations:
All employees are required to have the Covid Vaccination and provide verification before entering the Burlington MA building, and if their job requires them to be at multiple locations or meeting with customers.

Ability to commute/relocate:
Burlington, MA 01803: Reliably commute or planning to relocate before starting work (Preferred)
B2B Marketing programs: 8 years (Preferred)
Work Location: One location