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Director of Marketing for Enrollment Management

Assumption University

This is a Full-time position in Worcester, MA posted November 21, 2021.

Director of Marketing for Enrollment Management

Category: Administrators

Department: Enrollment Management

Locations: Worcester, MA

Posted: Nov 2, 2021

Closes: Open Until Filled

Type: Full-time

Position ID: 138852

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About Assumption University:

Assumption University is a comprehensive, Catholic liberal arts institution sponsored by the Augustinians of the Assumption.

We awaken in students a sense of wonder, discovery, and purpose, forming graduates known for their intellectual seriousness, thoughtful citizenship, and devotion to the common good.

Our curricular and co-curricular programs provide students with an education that shapes their souls, forms them intellectually, and prepares them for meaningful careers.

We are a diverse community that welcomes different points of view and embraces all who share our mission.

Enlivened by the Catholic affirmation of the harmony of faith and reason and by the pursuit of the truth in the company of friends, an Assumption education transforms the minds and hearts of students.

An Equal Opportunity Employer.

Assumption favors diversity, ecumenically welcomes all who share its goals, and strongly encourages applicants from underrepresented racial minorities to apply.


Job Description:

BASIC PURPOSE: Reporting to the Vice President for Enrollment Management (VPEM), the Director of Marketing for Enrollment Management (DMEM) is responsible for communications, marketing, and branding activity for Enrollment Management.

In collaboration with the Executive Director of Communications, the DMEM is responsible for the planning, integration, coordination, and management of the strategic communications plan across all communication platforms to multiple audiences in support of the mission of the University.

ACCOUNTABILITIES: Working in concert with the VPEM and the Executive Director of Communications, the DMEM is responsible for the strategic development of printed materials and digital communications for both internal and external audiences and enhancing the social media presence of the division.

Essential to this role is the ability to establish relationships with academic and administrative departments and facilitate the delivery of these messages to stakeholders including the enrollment management team.

1.

Develops, plans, and organizes integrated branding and marketing that is aligned with the strategic plan for the institution.

Provides leadership, direction, advocacy, communication, and coordination of marketing initiatives for the division.

2.

Develops and implements an on-going, enrollment management marketing plan for undergraduate and graduate enrollment.

3.

Leads the development of a project management process.

4.

Tracks and assess all communication strategies.

5.

Ensures brand language is incorporated in all enrollment communications.

6.

Assists in the development of market research plans.

7.

Provides awareness and insight on emerging trends.

8.

Member of the division’s Recruitment Strategy Team.

9.

Other duties as assigned by the VPEM.

10.

Serves as a Campus Security Authority for Clery reporting purposes and a Responsible Employee for Title IX reporting purposes.


Requirements:

QUALIFICATIONS:

1.

Must be willing to contribute actively to the mission of the University as well as show respect for the Catholic and Assumptionist identity of Assumption University.

2.

Exceptional written and oral communication and interpersonal skills.

3.

Demonstrated leadership skills and abilities.

4.

Demonstrated ability to articulate mission through marketing and communication strategies, including web-based environments.

5.

Ability to implement the strategic use of new media to complement and enhance traditional communications channels.

6.

Experience working collaboratively with multiple stakeholders across divisions.

7.

Supervisory experience with success in motivating, mentoring and inspiring others;

8.

Strong organizational skills and ability to multi-task.

9.

Recommended a minimum of five years of experience with a proven record of success in marketing and brand management.

10.

Experience in a higher education environment preferred.

11.

Baccalaureate degree from an accredited college/university required.


Additional Information:

SCOPE: Interacts on a regular basis with administration, staff, faculty, students, and various individuals and organizations outside the University community.

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Sitting, standing, walking, and bending are required of this position.

Use of a computer keyboard and computer screen for periods of time with close vision and the ability to adjust visual focus plus manual dexterity are required.

MENTAL DEMANDS: The mental demands described are representative of those that must be met by an employee to successfully perform the essential functions of this position.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Examples of mental demands include reading (documents), detailed work, confidentiality, language, math, reasoning, oral communications, written communications, customer contact, multiple concurrent tasks, constant interruptions, and performing calculations when necessary.


Application Instructions:

Please be sure to submit your cover letter addressing qualifications for this position along with your resume.

Assumption University
500 Salisbury Street
Worcester, MA, 01609