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Director, Strategic Analytics

ASICS Digital

This is a Full-time position in Boston, MA posted November 25, 2021.

Director – Strategic Analytics

We are looking for an experienced Analytics leader.

In this high visibility role, you will collaborate with Product and Engineering teams and uncover deep insights from the data from our millions of unique visitors each year.

You will join an outgoing and collaborative analytics team with opportunities to contribute to, and lead, several exciting initiatives and projects!

This role is a full-time position working within the Global Analytics team for ASICS Digital.

ASICS Digital is a division of ASICS based in Boston, Massachusetts.

Our goal is to build digital technologies to better connect the ASICS brand to its consumers.

We are responsible for the continued development of digital-fitness solutions such as ASICS’ global eCommerce platforms and supporting digital services around the world that encourage people to move, get fit and stay balanced. 


  • Work alongside Product team, helping define success metrics and identify engineering solutions required to support scalable measurement.
  • Own the Reporting and Analytics roadmap for North America and Europe regions.
  • Generate actionable insights across our E-Commerce platform.
  • Manage a team of analysts slash senior analysts responsible for reporting and analysis of user behavior data, digital sales, customer acquisition and customer servicing data, connecting back-end customer database results to site and media performance.
  • Develop queries and visualizations for ad-hoc requests and projects, as well as ongoing reporting.
  • Oversee tagging implementation and configuration of key tracking systems: Tealium, JIRA.
  • Collaborate with business stakeholders and cross functional teams to provide tracking solutions and analysis specific to each team’s needs.
  • Drive self-serve usage of data and reporting across business users in the America and Europe regions.
  • Support content for the monthly and quarterly business reviews.


  • 10+ years of experience in analytics or strategy roles, preferably with e-commerce businesses with 3+ years of experience managing teams.
  • Deep end-to-end understanding of analytics, from descriptive to prescriptive analytics across data ingestion prep, development and end user adoption.
  • Sophisticated understanding of SQL, relational databases and visualization tools.
  • Proven ability to inspire confidence, create executive presentations and guide strategic discussions with senior management.
  • Good interpersonal, negotiating and influencing skills with a demonstrable ability to engage senior management and engage at all levels of the organization.

Become a part of the ADI community:

ADI is taking active steps towards becoming a diverse, equitable, and inclusive workplace.

We aim to engage in D&I work that permeates our organization and all employees are expected to be actively involved.

-ADI is a strong, global community where we collaborate and care for each other.

-We value a diversity of opinion, everyone’s input, and increasing the number of voices at the table.

-You’ll have the opportunity to join the D&I task force, participate in affinity spaces, learn and grow on your anti-racist journey.

We all need to know what anti-racist is so that everyone can talk about what it actually means. 

-We center our employees as full people.

We don’t just accept difference, we celebrate it, support it, and thrive on it for the benefit of our employees, our products, and our community.

Equal Opportunity Employer Description:

At ADI, we don’t just accept diversity— we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products, and our community.

ASICS Digital is proud to be an equal opportunity workplace.

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or fitness level.