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Senior OWN Brand Manager, General Merchandise

BJ's Wholesale Club

This is a Full-time position in Marlborough, MA posted May 24, 2023.

Join a team of more than 30,000 team members, comprised of our Club Support Center and over 230 clubs and 7 distribution centers. We’re committed to delivering value and convenience to our Members, helping them save every day on everything they need for their families and homes. BJ’s Wholesale Club offers a collaborative, team environment where all team members can learn, grow and be themselves.

The Benefits of working at BJ’s

•        BJ’s pays weekly

•        Generous time off programs to support busy lifestyles* 

                      o Vacation, Personal, Holiday, Sick, Bereavement Leave, Jury Duty

•        Benefit plans for your changing needs*

                      o Three medical plans**, Health Reimbursement Account (HRA), Health Savings  Account (HSA), two dental plans, flexible spending

*eligibility requirements vary by position

**medical plans vary by location

Job Summary

Responsible for establishing a member-centric top and bottom-line growth strategy for the Own Brand within a category set and building a product portfolio to deliver against goals.  Leads a cross functional Own Brand team (comprised of Sourcing, Product Development, Packaging Design and Quality) and the merchandising organization to build the strategy and financial/operational plans for the product assortment, merchandising, digital, promotions, pricing and marketing of BJs Own Brands.  Prioritizes and project manages a roadmap of initiatives to deliver against strategic and financial goals.

Responsibilities and Key Accountabilities

  • Leads the OB team and merchandising partners to establish a member-centric, category-level growth strategy and financial and operational plans to position BJs Own Brands to delight our members, win in the market and deliver strong financial performance to the business.
  • Leverages a broad base of member, financial and marketplace trends, data and insights to prioritize projects that will deliver Own Brand top and bottom line growth.
  • Ensures designs and product objectives support General Merchandise strategy and merchant category plans. Leverages trend & fashion expertise to help define overall creative direction.
  • Leads the cross functional team across merchandising, planning and allocation, sourcing, product development, quality and marketing to deliver on the project roadmap.  Acts as the key connector between the merchant team and OB CFTs, representing the voice of the member in decision making.
  • Manages the product portfolio to deliver on the brand positioning and principles.  Partners with members of key functions (merchandising, digital, marketing, pricing) to activate the brand in support of its goals (packaging, site experience, marketing).
  • Activates and measures performance against the plan and leads partners to take action in launching and growing engagement with Own Brand products.
  • Leads competitive benchmarking and trend tracking/forecasting to write project, product, and packaging briefs.  Collaborates to gain input from experts to establish a hierarchy of deliverables against which the product and packaging development and creative teams can deliver concepts.  Assesses success against an objective set of goals.
  • Leads the cross functional team to prepare for key stage gate decision points to ensure the right data informs actions.
  • Partners with merchant leadership (SVPs, VPs and Divisionals) to establish a healthy culture for Own Brands and a strong sense of accountability within the merchandising organization.


  • Track record of driving exceptional results in a cross functional environment
  • Analytical strength across a wide variety of data and inputs and the ability to distill data into insights to inform member-centric decision making in product and packaging design
  • Strong strategic orientation, thought leadership and financial acumen
  • Capable of defining and driving change while enrolling others 
  • ‘One-team’ mentality focused on what’s best for our members and total BJs in decision making
  • Exceptional prioritization ability focused on delivering against most important outcomes
  • Adept at translating consumer mindset, market trends, and aesthetic direction into functional product attributes
  • Working knowledge of CAD drawing, tech packs & design software

Education Requirements

  • Bachelor’s Degree Required

Years of Experience

  • >5-7 Years – Experience in a merchandising, own brand or consumer packaged goods brand management function