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Senior Product Marketing Manager

Robert Half

This is a Full-time position in Boston, MA posted June 10, 2021.

Ref ID: 02826832 Classification: Product Marketing Manager Compensation: DOE As Senior Product Marketing Manager you will lead the team responsible for the positioning, messaging and launch strategy for new SaaS products and features.

This includes industry-leading data and instructional planning platform as well as our teacher capacity building and academic language products.

This is a highly cross-functional role in which you’ll get to work closely with the product team, marketing, sales, product education and partner success.

To be successful, you’re experienced at harnessing disparate motivations to achieve a shared goal.

You are as skilled at developing and executing go-to-market launch plans as you are at driving fidelity of use to ensure customers realize the value on an on-going basis.

About You:
•Strategic
– you always let the goals drive your strategy, activities and deliverables
•Influential
– You are able to lead without authority, inspiring others with ideas and smart thinking
•Customer focused
– you are fascinated by our customer base and motivated by their success.
•Collaborative
– you’re energized by projects that require you to work collaboratively toward a goal and leverage your written and verbal communication skills.
•Confident
– you’re a B2B Product Marketer with 5+ years of experience managing product launches, and producing marketing materials that drive demand.
•Player-coach
– you’re looking for a player-coach style role that still allows you to jump in and execute.
•Skilled storyteller
– you’re able to develop a compelling, differentiated and memorable narrative for any product, and coach others to do the same
•Analytical
– you can interpret usage data and market research to find interesting audience insights, guide decision-making and to support compelling storytelling
•Experimental & Curious
– We love to test ideas, learn quickly, fail fast, and iterate.

You pursue this with excitement, and expect to share learnings, insight, and results
– both positive and negative.
Job Requirements:

B2B Saas, Product Marketing, go-to-Market Strategy, Content Creation, Brand Messaging, Positioning, Market Intelligence, Competitive Analysis, People Management, Team Leadership, Cross-Functional Collaboration

The Creative Group (TCG), a Robert Half company, matches creative, digital, and marketing professionals with remote or on-site jobs on a freelance, project or direct-hire basis.

Our experienced staffing professionals can promote you to employers and advocate on your behalf.

We provide access to top jobs, competitive compensation and benefits, and free online training.

For more opportunities, get the Robert Half app and receive instant notifications when our AI matches your skills and experience with jobs.

When you work with us, you’re working with the best.

Robert Half has been recognized as one of FORTUNE’s “Most Admired Companies” every year since 1998 and was named to Forbes’ inaugural list of America’s Best Temporary Staffing Firms.

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job openings must be legally authorized to work in the United States.

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© 2020 The Creative Group.

An Equal Opportunity Employer.

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