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Senior Product Marketing Manager


This is a Full-time position in Lexington, MA posted April 2, 2021.

Senior Product Marketing Manager ?

Managed Detection & Response (MDR)This role can be 100% remote.

Candidates should be located in the United States or Europe.Bitdefender is a cybersecurity leader delivering best-in-class threat prevention, detection, and response solutions worldwide.

Guardian over millions of consumer, business, and government environments, Bitdefender is the industry?s trusted expert for eliminating threats, protecting privacy and data, and enabling cyber resiliency.

With deep investments in research and development, Bitdefender Labs discovers 400 new threats each minute and validates 30 billion threat queries daily.

The company has pioneered breakthrough innovations in antimalware, IoT security, behavioral analytics, and artificial intelligence and its technology is licensed by more than 150 of the world?s most recognized technology brands.

Founded in 2001, Bitdefender has customers in 170 countries with offices around the world.About the Role:Bitdefender seeks an experienced product/solution marketer to join our Enterprise Solutions Product Marketing team.

This is a key role for driving the go-to-market execution for the company?s Managed Detection & Response (MDR) service.

You will be responsible for leading market and buyer insights, messaging, positioning, and supporting content development, demand generation, and field and channel enablement activities.Successful candidates must have prior experience in product/solutions marketing in the cybersecurity industry.

Strong preference will be given to candidates with a current or former role specific to marketing MDR or other security-as-a-service offerings.

The role will be a spokesperson and subject matter expert internally and externally for the product or solution portfolio.

We value creative, out-of-the-box thinkers, unafraid of challenging the status quo, who are adept at working with cross-functional teams across the US and Europe to successfully achieve business objectives.Responsibilities:+ Continuously analyze buyer needs, the latest trends and competitive positioning to inform messaging, go-to-market campaign themes, and content development+ Develop the go-to-market plan jointly with other members of the business solutions marketing team+ Support marketing content for all stages of the buyers?

journey including presentations, whitepapers, solution briefs, landing pages, videos, blogs, etc.+ Create tools to support the sales cycle such as sales kits and buyer guides, as well as tools to support demand generation assets and activities such as webinars, infographics, etc.+ Support sales enablement content and delivery for internal sellers and partners including development of call scripts, training presentations, cheat sheets, etc.+ Act as a subject matter expert with analysts and media, as well as with customers and partners at tradeshows and events.Requirements:+ At least 5-7 years of experience in Product Marketing or Product Management.+ Domain expertise in cybersecurity required (specific experience with MDR or other security-as-a-service offerings is highly desired).+ Strong writing skills across both long form and short form collateral.+ Excellent interpersonal and presentation skills in front of customers, sales and executive audiences.+ Experience with product/technology evangelism in 1×1 discussions and industry events / conferences.+ Demonstrated ability to work effectively with internal cross-functional teams and external customers.+ Demonstrated ability to work across continents with global team members.+ Proven project management skills for complex projects.+ Understanding and prior active participation in social media product/solution promotion and engagement (Twitter, LinkedIn)+ Must be self-motivated and a proactive self-starter+ BA/BS degree required, MBA/MS desired+ One or more Cybersecurity certifications (e.g.

CompTIA Security+, GIAC CISSP, CEH) desired+ Some travel (up to 20%) will be required